Indigenous Road Safety Program

One third of Territorians are Indigenous but are sadly significantly over-represented in the Territory road toll, accounting for half of all fatalities and a quarter of serious injuries during the last five years.

TIO is dedicated to finding new ways to overcome this including:

  • The delivery of an "in-language" road safety campaign
  •  Incorporating road safety sessions at AFLNT Healthy Lifestyle Carnivals
  •  Indigenous Road Safety Day support

 

In-Language Road Safety Campaign

A major issue in reaching this audience is the limited literacy skills of many Indigenous Territorians who live in remote communities where English is a second, third or even fourth language.

In October 2009 TIO and NT Police collaborated to develop an "in-language" road safety awareness program for 52 remote Indigenous communities using a "talking poster" to overcome language and literacy challenges.

The posters are embedded with a small speaker that transmits a recorded message when a button is pressed. Messages can be recorded in multiple languages.

More than 25 different Indigenous languages were recorded so that messages could be delivered in both English and local languages corresponding to each town or community.

The talking poster boards feature well known Indigenous AFL players to leverage off their status as a role model in their community. Each player talks about their own personal or family experience resulting from a road accident or tragedy.

TIO has partnered with Police to design, distribute and maintain the talking poster boards using the skills and experience of the Aboriginal Community Police Officer network.

  Matt Campbell putting on a seatbelt

 

Healthy Lifestyle Carnival Road Safety Sessions

1200 Indigenous primary school-aged students are participating in AFLNT's Healthy Lifestyle Carnivals during 2010.

Road Safety instruction is delivered at the carnivals by AFL development officers trained to deliver specific road safety messages to indigenous children.

TIO has provided the training and resources, including brightly coloured t-shirts and branded footballs sporting the Always Wear Your Seatbelt message.

The sessions concentrate on seatbelts because one third of people killed on our roads were not wearing a seatbelt and the message is appropriate for all age groups.

  Two children sit in a car wearing Seatbelt tshirts

 

Indigenous Road Safety Days

A series of Indigenous Road Safety Days are helping promote road safety in remote Territory communities.

The Road Safety Days form part of a three week tour involving visits to 15 remote communities and 20 performances of Muttacar Sorry Business, a play with an indigenous road safety focus that culminates with workshops involving local school kids and community members.

The rollout of the Talking Posters also continues on this tour, supporting the messages being delivered by community police and road safety officers.

The road safety days concluded with a community barbeque supported by TIO along with visits from Motor Accidents Compensation Scheme staff.

  members of the Muttacar Sorry Business play in front of a live audience